If you have ever commented on one of our Instagram posts, voted in a Stories poll, or sent us a DM with a question, there is a good chance you already know Madison — you just never caught her name.

As AD's Social Media Manager, Madison runs nearly every social channel we have — Instagram, Facebook, Pinterest, and more — plus a hand in email marketing and our affiliate program. She is the one replying to your comments, answering your DMs, and building the kind of online presence that feels like a community.

"I have my Instagram besties," she says. "It's fun to have relationships with our clients and be there for them during their home-building milestones."

That same warmth carries into the AD team itself. Madison loves that the company is small enough that everyone actually knows each other. "None of my coworkers are just an email signature I've never met," she says. "It's a very accepting environment."

One of the questions Madison gets asked most often is whether a certain style is still trending, or whether a plan someone loves is already "out." Her answer is always the same.

"I can tell you what's trending, or what gets a lot of likes," she says. But as she puts it, what resonates with one person is going to look completely different for someone else, depending on the house they need, their family, and their style.

She is deliberate about variety — not just posting what performs best in the moment — because AD's audience is not one type of buyer looking for one type of plan.

"For a lot of people, Instagram is where they find us for the first time," she says. "I don't want them to land there and think, 'Oh, there's probably nothing for me on their website.'"

Everything resonates with someone. Trending house plans find their audience. What's timeless finds its own.

Our followers respond well to a choice. "If you give them two options and ask which one they like better, people love that," she says. "If someone asks me which wallpaper I like better, I absolutely have an opinion" — and she's happy to share it when a follower wants a second take.

Build photos are one of the most reliable conversation starters, too. Renderings have gotten remarkably good, but a finished build photo does something a rendering cannot — it proves the plan is real. Madison points to Walk Your Plans as another way AD’s customers get that same reassurance before they build.

"For me, one of the first things I look at in a plan is where the couch is going to go," Madison says. "Build photos give you a much better idea of what the house is really going to feel like."

But the conversations she finds most meaningful happen in Stories. Q&As tend to open up in unexpected ways — someone asks one question and suddenly has a dozen more. "That's probably the most conversational time I have with our customers," she says.

When Madison stepped into her role, she discovered that a community of home builders had already formed around AD before the company started actively investing in those spaces. Buyers were already finding each other, sharing advice, and supporting one another through a process that can feel overwhelming.

What AD has done is give that community a home — a private Facebook group for customers who've already purchased a plan, and The Living Room, an Instagram channel that's open to anyone, even before they buy.

"It feels like a group of friends you can turn to when you hit a wall," Madison says. "Someone gets a head-scratching quote on something unexpected, and the whole group jumps in — with real answers, real experience, and genuine encouragement."

What moves her most is the generosity of customers who are further along. Families who have finished their builds come back not because they need anything, but because they remember what it felt like to be at the beginning.

"Our clients have this real empathy for home buyers earlier in the process," she says. "They show up for each other. That's heartwarming."

For Madison, a plan resonates when the layout feels thought through — nothing left unconsidered. That shows up in a split-bedroom layout that keeps the primary suite private, or in a "Costco door" — a pass-through between the garage and walk-in pantry — the kind of detail that sounds minor until you're carrying groceries in twice a week. "If the layout doesn't work for your family, you're going to notice that every day," she says.

That instinct shows up in her own taste, too. Madison is a New England girl, full stop, drawn to saltboxes, classic center hall Colonials, and mid-century ranches with character — no open concept, lots of separate rooms, a house with a history. "My actual dream is to buy a really old New England house and restore it to its former glory," she says.

Her must-haves follow the same logic: a wood-burning fireplace, and a kitchen with real prep space, a window over the sink, and no sink in the island. "I don't want a giant sink cutting the whole thing up," she says — the island stays clear for serving, "and when people come over, they all end up in the kitchen."

Stay tuned as we continue introducing the team behind Architectural Designs — you've already met our Content and Customer Success teams. And if you want to talk plans, trends, or just say hi, follow us on Instagram — that's where you'll find Madison.